Rassvet, also known as PACCBET, is a contemporary streetwear brand based in Russia. The name "Rassvet" translates to "sunrise" in Russian, reflecting the brand's fresh and forward-looking approach to fashion. Founded in 2016 as a collaboration between Gosha Rubchinskiy, Tolia Titaev, and the skate collective PACCBET (PACCBET is "РАССВЕТ" spelled backward), Rassvet gained attention for its unique blend of skate culture, Russian heritage, and modern streetwear aesthetics.