Lacoste is a French fashion brand known for its iconic crocodile logo and its sporty, preppy aesthetic. The brand was founded in 1933 by French tennis player René Lacoste and André Gillier and is headquartered in Paris, France.

Lacoste is best known for its polo shirts, which were originally designed by René Lacoste himself. The brand's polo shirts feature a distinctive crocodile logo, which has become one of the most recognizable symbols in the fashion world.