ASICS is a Japanese athletic equipment company renowned for its high-quality footwear, apparel, and accessories, primarily focused on running, training, and other athletic activities. The name "ASICS" is an acronym for the Latin expression "Anima Sana In Corpore Sano," which translates to "Healthy Soul In a Healthy Body."

Founded in 1949 by Kihachiro Onitsuka, ASICS initially started as a basketball shoe manufacturer in Kobe, Japan. Over the years, the brand has expanded its product range to include a wide variety of athletic footwear and apparel, catering to different sports and activities.